BBC Secures Cymru Men's Football Rights Until 2028, Ensuring Free-to-Air Access

The BBC has announced a significant extension of its broadcast rights agreement with UEFACompetition·UEFA, ensuring that every Cymru Men's National TeamTeam·Cymru Men's National Team match will continue to be available live and free-to-air until June 2028. This new two-year deal builds upon a successful partnership that has seen the BBC serve as the primary English-language broadcaster for Cymru since March 2025.

Under the terms of the renewed agreement, the BBC is set to broadcast approximately 60 live matches over the next two years. This comprehensive coverage will include all UEFACompetition·UEFA Nations League fixtures scheduled for this autumn, as well as every European Qualifier for EURO 2028Competition·EURO 2028 involving Cymru, Northern Ireland, and Scotland. The commitment to free-to-air access underscores a dedication to making international football accessible to a broad audience across the United Kingdom.

Rhuanedd Richards, Interim Director of BBC Nations, highlighted the broader impact of the agreement.

"Extending this agreement is fantastic news for football fans across Scotland, Wales and Northern Ireland, ensuring every match is available live and free-to-air on the BBC. These fixtures bring communities together and deliver some of the biggest shared moments in our sporting calendar. We’re proud to continue telling these stories and showcasing our nations’ teams"— Rhuanedd Richards.

Alex Kay-Jelski, Director of BBC Sport, echoed this sentiment, emphasizing the unifying power of international football.

"International football creates moments that unite communities, spark national pride and generate huge audiences across every platform. We’re delighted to extend our partnership with UEFA and continue bringing every Scotland, Wales and Northern Ireland men’s international match to fans free-to-air. Whether watching on television, streaming on iPlayer or following through the BBC Sport website, app or our social channels, audiences can be sure the BBC will be there for every crucial moment on the road to UEFA EURO 2028"— Alex Kay-Jelski.

The continuation of this partnership ensures that fans can follow their national teams through various platforms, including BBC television, BBC iPlayer, and BBC Sounds. This multi-platform approach has been central to the BBC's strategy in delivering major sporting events to the public.

Cymru's upcoming UEFACompetition·UEFA Nations League campaign will be among the first events covered under this extended agreement, commencing with an away fixture against Portugal on Thursday, September 24.