AFC AjaxTeam·Ajax has officially unveiled its 2026/2027 training collection, developed in collaboration with Adidas. The new range, featuring dark and light blue hues, aligns with the recently released third kit, establishing a cohesive visual identity for the upcoming season. Notable additions to the collection include a sleeveless training shirt and a dedicated travel wear line, now available through the online AjaxTeam·Ajax Fanshop and official retail locations.
The launch of the new gear coincides with the squad's return to the club this week, marking the official commencement of pre-season preparations. Under the guidance of new head coach Miguel Ángel Sánchez Muñoz, known as Míchel, the team is focusing on the immediate challenge of the UEFA Conference League qualifying rounds. AjaxTeam·Ajax will enter the competition in the second qualifying round, with matches scheduled for July 23 and July 30, 2026. Potential opponents at this stage include FK VojvodinaTeam·FK Vojvodina of Serbia or Hungarian side Ferencváros, with AjaxTeam·Ajax set to play the first leg away from home.
Míchel's appointment signals a new chapter for the Amsterdam club, following a challenging 2025/2026 season. AjaxTeam·Ajax concluded the EredivisieCompetition·Eredivisie campaign in fifth place, accumulating 56 points from 34 games. The season was marked by an unusual number of draws, which ultimately hindered their title aspirations despite only six league defeats. The club also exited the KNVB CupCompetition·KNVB Cup in the round of 16 and failed to advance from their UEFA Champions LeagueCompetition·Champions League group, where they lost 75% of their matches.
Despite the team's overall performance, Belgian international winger Mika GodtsPlayer·Mika Godts emerged as a standout player, contributing 17 goals and 12 assists in 32 EredivisieCompetition·Eredivisie appearances, earning him the prestigious Johan Cruijff Talent of the Year award.
Looking ahead, Míchel has articulated a clear vision for the club's future.
"Together we can make Ajax compete for trophies again, in Europe and the Netherlands"— Míchel.
The EredivisieCompetition·Eredivisie season for AjaxTeam·Ajax is set to begin with an away fixture against PEC Zwolle on August 9, followed by a significant home clash against PSV on September 5.
Beyond the pitch, a notable commercial development sees Ziggo, AjaxTeam·Ajax's main shirt sponsor since 2015, concluding its partnership at the end of the 2026/2027 season. Commercial director Cas Biesta expressed gratitude for Ziggo's long-standing support, as the club now actively seeks a new primary sponsor for the 2027/2028 season and beyond. Meanwhile, leaked images have also offered a glimpse of other upcoming kits, including a traditional home kit with a thick red vertical band and a striking 'Black/Hazy Orange' away kit, which will notably feature the Trefoil logo for the first time in an Adidas kit for AjaxTeam·Ajax.
Players from AFC Ajax and FC Utrecht during the Conference League play-off final in Volendam. ANP/IMAGO
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